Paine's Garage
The client reached out with the desire to redesign their company logo(seen left). They wanted a logo to better represent them as a baked goods company while also being more colorful and versatile for growth with the company.
After viewing the company’s social media profiles and notes from the client meeting, I determined the “feel” of the brand. I used this research to create a moodboard for the brand for the development of the logo redesign.
A series of handsketches from the early stages of development. The client expressed their desire to include a cupboard somewhere within the brand with the possibility of baked goods and ingredient illustrations also playing a role.
A series of digital versions from the development of the logo. There were several versions of the redesign made before a final direction was decided for the new logo.
To be used on various packaging and products as the main identifier of the brand. “Baked Goods” can be removed as needed and still serve as the primary logo.
To be used on various products and packaging as an additional brand identifier. “Baked Goods” can be removed as needed and still serve as the secondary logo.
To be used on various products and packaging as an additional brand mark when the space does not allow for the full primary logo. “Baked Goods” can be removed as needed and still serve as the submark.
The primary brand font is AdornS Condensed Sans and the secondary brand font is AdornS Slab Serif.
The primary brand colors are the cream and the darker blue, yellow and salmon with the less saturated versions serving as accents colors within the brand.
An illustration which can be used separately or in conjunction with the brand logo and icons as a symbol of the brand.
Two series of illustrations which can be used separately or together in a pattern. The baking supplies illustrations would serve in various general products/ merchandise within the brand. The fruit illustrations would serve to identify the flavors in a product.
Sticker labels for various goods. Some with blanks left for the client to fill out when packaging the product to allow for more flexibility when labeling. Other color variations can be used in conjuction with the pattern.
Other color variations can be used on the business cards.
The client reached out with the desire to redesign their company logo(seen left). They were moving locations and in need of a rebrand to better reflect themselves as a family owned company.
After speaking with the client about their business, I determined the “feel” of the brand. I then created a moodboard for the development of the logo redesign.
A series of handsketches from the early stages of development. The client expressed their desire to include something automotive related to represent their business as well as wings to represent their connection to the bible verse Isaiah 40:31.
A series of digital versions from the development of the logo. There were several versions of the redesign made before a final direction was decided for the new logo.
To be used on various merchandising and signage as the main identifier of the brand. The primary logo (above) and an inverted version of the primary logo (below) can be used in multiple color variations.
An illustrative mark pulled from the primary logo. In this close up, the addition of the symbols in the connected rod of the piston are more easily seen. These were added at the request of the client to symbolize the path Jesus Christ takes in the Bible. They and the wings serve to exemplify the company’s Christian roots.
Also pulled directly from the primary logo. This wordmark is to be used on various merchandising and signage as a brand identifier when the space does not allow for the full primary logo.
The primary brand font is Modesto Poster Regular. The secondary brand font is Franklin Gothic Regular — with the use of the book, demi, medium, and heavy weights as needed.
The primary brand colors are a dark navy blue and a creamy off-white. The secondary brand colors are a medium and light blue as well as a dark and light gray.
Variations within the palette that complement each other.
A mockup of a postcard notifying current customers of the location, name, and logo change.
A standard style card with the company logo being full center on one side and contact information on the other — with the addition of the bible verse that inspired the addition of the wings in the logo.
