Marg Bomb
A passion project redesign for a beverage company keeping in mind the desire for a clean, refreshing look to appeal to the desired customer base. After viewing the company’s website, story, and motto, I determined the “feel” of the brand. I used this research to create a moodboard for the brand.
A series of hand sketches from the early stages of development.
A series of digital sketches from the development of the logo.
Final version of the brand’s primary logo after the sketching stage was completed.
Final version of the brand’s secondary logo after the sketching stage was completed.
Fonts and colors to be used on products and packaging — also used in the logos.
The blue and white are the primary color palette with an array of colors not specific to the brand used in packaging and products as accent colors.
Various additional illustrated elements that can be used across products, packaging, and media.
A series of illustrations created from brand elements which can be used separately or together in the pattern.
Can design for the current beverage flavor.
Can designs showcasing how the design can be used as the range of flavors grows.
Contains brand imagery as well as information important to the brand story.
A passion project redesign for a beverage company keeping in mind the desire for a clean, refreshing look to appeal to the desired customer base. After viewing the company’s website, story, and motto, I determined the “feel” of the brand. I used this research to create a moodboard for the brand.
A series of hand sketches from the early stages of development.
A series of digital sketches from the development of the logo.
Final version of the brand’s primary logo after the sketching stage was completed.
Final version of the brand’s secondary logo after the sketching stage was completed.
Fonts and colors to be used on products and packaging — also used in the logos.
The blue and white are the primary color palette with an array of colors not specific to the brand used in packaging and products as accent colors.
Various additional illustrated elements that can be used across products, packaging, and media.
A series of illustrations created from brand elements which can be used separately or together in the pattern.
Can design for the current beverage flavor.
Can designs showcasing how the design can be used as the range of flavors grows.
Contains brand imagery as well as information important to the brand story.