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The logo process began with a series of handsketches before taking the best elements from those and developing them in Illustrator. The logos contained the company name and elements related to embroidery. In the end there was one primary logo and two secondary logos. The elements from the logos were also used to create a brand pattern.
Final version of the brand’s primary logo after the sketching stage was completed.
Final version of the brand’s secondary logos after the sketching stage was completed.
The color palette was determined through both the moodbard and the logo process. A set of light pastels to fall in line with the brand tone.
During the process of logo phase, the final brand fonts were decided. A script font, slightly reminicent of embroidery floss and a clean, legible san serif to pair with the script for body text.
A series of illustrations which can be used separately or together in the pattern — also used to create brand logos.
Two types of business cards were developed after a series of drafts. One business card is a standard rectangular card that suits the long, narrow primary logo better. The second is circular in order to utilize the logo that is an embroidery hoop.
Two products – a needle minder and a quick tips guide – were designed and layed out, respectively.
A box to ship the products as well as the additional items was also designed using the brand pattern, primary logo, and a secondary logo.
The logo process began with a series of handsketches before taking the best elements from those and developing them in Illustrator. The logos contained the company name and elements related to embroidery. In the end there was one primary logo and two secondary logos. The elements from the logos were also used to create a brand pattern.
Final version of the brand’s primary logo after the sketching stage was completed.
Final version of the brand’s secondary logos after the sketching stage was completed.
The color palette was determined through both the moodbard and the logo process. A set of light pastels to fall in line with the brand tone.
During the process of logo phase, the final brand fonts were decided. A script font, slightly reminicent of embroidery floss and a clean, legible san serif to pair with the script for body text.
A series of illustrations which can be used separately or together in the pattern — also used to create brand logos.
Two types of business cards were developed after a series of drafts. One business card is a standard rectangular card that suits the long, narrow primary logo better. The second is circular in order to utilize the logo that is an embroidery hoop.
Two products – a needle minder and a quick tips guide – were designed and layed out, respectively.
A box to ship the products as well as the additional items was also designed using the brand pattern, primary logo, and a secondary logo.